Advanced Manufacturing Zone: Ciudad Juárez and El Paso form one of the areas with the highest concentration of advanced manufacturing in Mexico and the United States. According to the INEGI (National Institute of Statistics and Geography), more than 60% of manufacturing production in Ciudad Juárez is related to the automotive, electronics, and electrical device industries. This represents a highly relevant target market for the Expo.

Bilateral Exports: The El Paso-Ciudad Juárez border region is the second most important for trade between Mexico and the United States. In 2023, exports of electronics and automotive products generated more than $45 billion, highlighting the area's commercial potential for the electrical wiring, automation, and electronics sectors.

Transport Infrastructure and International Trade: With five major international crossings in the region, this area facilitates the daily transit of goods valued at millions of dollars. According to INEGI (National Institute of Statistics and Geography), Ciudad Juárez is the third most important land port for trade in Mexico, handling approximately $200 billion in goods annually. This guarantees efficient logistics for companies seeking to export or import products and technology.

Proximity to Distribution Centers: The location allows participating companies to position their products near distribution centers serving both the Texas area and the Mexican border states. El Paso is a key gateway to the United States, connecting with important markets such as California, Arizona, and New Mexico.